Armitage Outfitters

A high-end men’s clothing and grooming store.

  • After running a successful online men’s retail store for years, Neville wanted to create a physical manifestation of the brand offering.

    This was a bespoke, high-end, gentleman’s grooming experience. The design of the store was to embody this and we wanted to celebrate the slow processes of grooming and hand-crafted suit making, putting all that skill and attention to detail on show. So everything can be seen from outside the store, from cutthroat shaves and haircuts to boot-shining. You can watch the tailor at work, hand-stitching a new suit with material picked out from the substantial library in store.

    The physical experience of the store changes as one moves through it too. The timber floor at the entrance, accentuating the sound of shoes, changes to a soft carpet when paused to peruse the shelves.

    The store is a balance of modern finishes with classic, Old English Stately home, detailing. Facebrick walls, leather chairs, simple black steel work and turned timber shopfitting. And it wouldn’t be the Armitage brand without their iconic greyhound to greet you.

  • “I am going to keep on thanking you indefinitely for all your effort in making the Armitage store one of the standout stores in the area.

    I am so glad that Paul (iti) introduced us, you have made a significant contribution to the whole project and for that I am forever grateful.”
    Neville Armitage, owner

  • Location : Shop no. 8, Park Square, uMhlanga

    In collaboration with : iti

    Photography : Dane Forman

Front view of a men's clothing store with glass windows displaying mannequins dressed in suits and casual wear, and interior lighting showcasing various clothing items inside.
Decorative logo on a glass door of a barber shop, featuring two goats, a shield with an 'A', a straight razor, and crossed straight razors.
Modern, stylish retail store interior with seating area, stairs leading to an upper level, and displays of clothing and accessories.
Male mannequins dressed in business attire, one with a backpack, inside a clothing store with urban decor and seating area with two black chairs and a small wooden table.
Interior of a modern barbershop with two black leather chairs, wood-framed mirrors, and a brick wall.
Interior of a clothing store displaying suits, shirts, and accessories on wooden shelves and racks, with a modern ceiling design and warm lighting.
A men's clothing store with shelves of folded shirts, shoes, handbags, and suits, with a seating area and framed artwork on the wall.
A fitting room with wooden walls and mirrors, leading to a clothing display area with shelves of shoes and jackets on hangers.
Inside a clothing store featuring shoes on display in the foreground, shelves with folded shirts, bags, and accessories on the walls, and mannequins dressed in patterned shirts near the window. Framed pictures of horses in a field hang on the wall, w
Indoor view of a modern retail store with a black metal staircase and glass railing, displaying clothing on the upper level and various products on the lower level, illuminated by bright overhead lighting.
Formal clothing store with mannequins dressed in tuxedos, shelves with fabric swatches and sewing supplies, and sewing machines.
Interior of a retail clothing store with mannequins near the entrance, shelves of shoes and folded clothes, framed animal photographs on the wall, and a wooden staircase on the right.
Two black leather chairs with wooden armrests facing each other, with a small round wooden table between them, on a cowhide rug in a room with wooden flooring.